Seminars & Workshops

Employment Branding & Successful Hiring
For Managers & Executives !

	Having Trouble Finding Good Applicants To Work For Your Company? ATTRACT MORE TOP PERFORMERS!
	Ever Hired Someone Who Did NOT Reach Your Expectations ? LEARN HOW TO HIRE FOR BETTER JOBFIT & PRODUCTIVITY!
	Losing Good Employees Because They Want More Money? REDUCE TURNOVER & INCREASE LOYALTY!
	Spending Too Much Time On Attracting or Hiring New Employees ? STREAMLINE YOUR HIRING PROCESS!

The key to becoming an Employer of Choice (a workplace where top talent are fighting to work for you), is to develop the attitudes, follow the processes, and use the tools discussed in this course!

Although 75% of executives said that employee retention was one of their top three business priorities, only 15% had any plan in place to reduce turnover.

This 1 day session is a combination of 3 individual courses, grouped at one special price

• Employment Branding
  
• Hiring Smart
• Effective Interviewing

It used to be that businesses needed only to be concerned with skills and training. Today employers also need to be experts in recruiting, motivating, and retaining employees.

If you are having trouble attracting and retaining people, don ’t blame a tight labor market. With an increasingly mobile talent pool and more companies opting to “buy” talent than “build” it, you have what looks and feels like a labor shortage … but isn’t. We will help you identify the real enemies in the war for talent and will present a battle plan to defeat them. You’ll be much better prepared to fight and win this war after this seminar - we guarantee it.

Reg: $399.00 + GST.
O.R.H.M.A & C.R.F.A. - April SPECIAL
ONLY $149.00 + GST.

Appearing in:

Toronto - Thursday April 26, 2007
Quality Suites Toronto Airport
262 Carlingview Dr.
Toronto, Ontario
9:30am to 5:00pm.

*** For more cities and dates please refer to the bottom of this page!

In this course, attendees will learn:

BRANDING

• Problems with our success in branding and attracting GOOD employees
  
• Objectives in attracting GOOD employees
  
• How to create & articulate an EVP that makes people WANT to work for you, and gives current employees a sense of pride and shared mission
  
• What are the key Functional, Economical, and Psychological benefits that every employee looks for
  
• What motivates people to stay with your company, or makes them feel compelled to leave
  
• How to create an image that enhances how your company is perceived as an employer

HIRING SMART

• How to identify the “Success Characteristics” of your Top-Performers (so you can find more of them) How to develop an interview plan to stop "winging" it ... and start "preparing" it. How to implement a hiring process in your company that reduces the cost of hiring Key tools and techniques used in the hiring process, to increase your hiring success
  
• Revolutionary ways to assess the the candidate's skills, attitude, behaviour, and commitment, without taking "their" word for it.
  
• How to recognize RED flags

EFFECTIVE INTERVIEWING

• How to put an applicant at ease, so you can get better information
  
• How to develop better questions, that will elicit the information you need
  
• Examples of what you can ask applicants, to determine traits you need to know (eg. flexibility, problem solving, ability to fit in with your team, and more) without the applicant giving you a rehearsed answer

Companies frequently make the mistake of thinking in terms of offering “the most” or receiving “the best”, when they would be better advised to think in terms of “fit"!

IF YOUR INTERVIEWING SKILLS AREN'T STRONG, YOU'RE AT RISK FOR MAKING A COSTLY, PAINFUL HIRING MISTAKE!
The ability to make smart hiring decisions is the #1 skill every manager must master. After all, qualified employees drive your success … unqualified employees can cost your organization thousands! Which is why your interviewing skills must be razor-sharp.

This incredible seminar gives you the practical how-to’s and proven strategies you need to fully command every interview you conduct from now on. You’ll discover how to read between the lines to accurately assess the candidate’s experience, work ethic, abilities, and commitment level. You’ll learn how to ask probing questions that will reveal potential shortcomings. In short, you’ll master the no-nonsense how-to’s of interviewing that will send your hiring success rate skyrocketing!

Don’t make a hiring blunder you’ll always regret!
When you make a bad hiring decision, everyone notices. Your boss. Your colleagues. Your employees. It’s not just horribly embarrassing, it’s a complete waste of your time and your organization’s money.

FACT: A single hiring error on your part could cost your
company hundreds of thousands of dollars!

THE BEST PLACES TO WORK IN AMERICA
The #1 rated company to work for in america offers no stock options, no onsite day care center, no concierge services, or other flashy perks, but it does offer other intangibles that attracts the type of loyal, long-term, top performers that the companies wants. The company stock had a total return of 100% over the past 5 years, and only a 3% voluntary turnover rate.........FIND OUT HOW !!!!

This is a powerful course for anyone involved in the hiring process - from business owners and managers, to seasoned HR Professionals, this session will help you improve your organization's attraction and hiring methods!

In past months this course has experienced a tremendous response, selling out in every city (from Atlantic Canada, to Central Canada, across the U.S.A, and now in Western Canada).

More importantly, the course has delivered measurable ROI for every company that has integrated the solutions they learned from this course, into their processes.

“Over time, choosing the right people is what creates the
elusive sustainable competitive advantage.”
- Larry Bossidy, chairman and former CEO of Honeywell Corporation

Presented By

Michael Shuster
President: HIDDEN CONCEPTS INC.
Author of:
"Hiring Intelligence"
His expertise encompasses strategic employee attraction and hiring processes, sales & customer service training, ongoing employee performance management, and curriculum design. His goal setting, coaching programs, and tracking formulas, have been used by managers within over 250 organizations across North America, to successfully inspire and achieve excellence at hiring and managing top performers!

WHAT OTHERS ARE SAYING

"Michael, I received very positive feedback. Our Staff enjoyed the different location (away from work), and enjoyed the “process” that you developed and introduced. Those who had previous training agreed that it was different. They also liked how the content was presented in a new light! I thought your ability to take situations that actually happen in our company and demonstrate how to handle them was very well done! I also received several comments about your strength as a speaker. So overall I feel it was very well received! We will send more people to your next seminar. I'm sure the next group will share the same feelings!"
Marianne Hansen
Regional Manager

"Any seminar that can give you ideas that help you retain just one employee is worth the admission price many times over. This session will help you hold on to your best. It's full of practical examples and suggestions, best practices, and inspiring stories. Highly recommended!"
Robert Levering
Co-author of Fortune's "100 Best Companies to Work For" list & Co-founder of Great Place to Work® Institute.

"A solid and stimulating set of insights, ideas, and solutions around the ongoing challenge of attracting, engaging and retaining talent."
Lou Kaucic
Chief People Officer
Applebee's International Inc.

10 KEY Reasons To Attend This Seminar:

1. You’ll enjoy a unique opportunity to spend a full day addressing the growing challenges of attracting good people to want to work for your company.
   
   
2. You’ll learn how to significantly reduce the amount of time you spend on interviewing and hiring.
   
   
3. You’ll dramatically improve your ability to hire the right person (the first time).
   
   
4. You’ll hire for better “JobFit” which ultimately increases productivity and results.
   
   
5. You’ll save thousands of dollars on turnover.
   
   
6. You’ll beat your competition to obtaining the best employees in the market, thereby gaining a significant competitive advantage.
   
   
7. You’ll learn how to develop a process for your entire organization, which can be duplicated, so that everyone benefits in your company.
   
   
8. You’ll benefit from hearing and learning about the difficulties, failures, and success stories of other companies in your industry, so that you can avoid the pitfalls, and implement the success principles.
   
   
9. You’ll learn how to put a candidate at ease during the interview, make the process more comfortable, while at the same time, obtaining more beneficial information from the candidate to make good hiring decisions.
   
10. You’ll learn to build (and retain) staff who are enthusiastic, focused, loyal, and results oriented.
    
    

Attend Risk-Free

Your Satisfaction Is 100% Guaranteed!

At HIDDEN CONCEPTS we stand behind all of our seminars & workshops 100%. 

If you are not satisfied with your training experience for any reason, let us know by the end of the first day, and we’ll refund your money in full.  We guarantee it!

If you have questions about the content of these courses,
please contact HIDDEN CONCEPTS INC.:

(Please enable JavaScript to see the e-mail address)

TOLL FREE: 1 (877) 884-0051 x118

Upcoming Cities & Dates:

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