 Mystery
Shopping
These days we tend to find too many managers (bosses), and
not enough leaders (mentors).
Management has the responsibility to make sure all employees
are properly executing the company policy; that they get feedback,
are rewarded, and they are making progress. Measuring employee
performance is as important as measuring customer satisfaction,
cash flow, and finances.
The world of mystery shopping can be quite complex and is
often misunderstood. Mystery shopping has gained in popularity
and acceptance in a wide variety of industries, as an important
tool for objectively measuring customer experiences and employee
performance. Mystery Shopping is also used by companies these
days, to stay ahead of their competition.
Mystery shopping is a general term that refers to an evaluation
process. Clients (of our competitors) often miss out on the
full value of their mystery shopping programs, when they don’t
focus on specific people, specific tasks, and specific goals.
Rather than endorse the many benefits that mystery shopping
can offer, we ensure that our clients receive the utmost value
from our mystery shopping programs, by dividing the possible
focus areas of mystery shopping into the three common categories:
- Customer Intelligence
- Employee Intelligence
- Competitive Intelligence
In short, what mystery shopping does is provide managers with
critical information, which they require to make intelligent
business decisions (Intelligence).
INTELLIGENCE.
- Definition: The ability to acquire and apply knowledge
and skills.
- Origin: Late Middle English via Old French from Latin "Intelligentia" UNDERSTAND.
To learn specifically about how these areas can help you dramatically
increase sales and dominate your market, click on your choice
below:
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