About Us

In 1994 HIDDEN CONCEPTS began as a Canadian Mystery Shopping company. The concept was simple - There were too many companies offering the same product or service at a similar (competitive) price. Customers will only spend their money at your company, if it makes them feel emotionally good about their experience. Your success is therefore equal to the experience that your clientele receive from your employees, along with your ability to meet the customer’s needs (in both product and service execution).

After several years of working with companies across Canada and the United States, our clients expressed a growing need for more than just mystery shopping. Their mystery shopping programs proved extremely valuable in identifying both poor performers, as well as top performers in their organizations. After all - there is not a more accurate way to assess real time performance of your employees, from your customer’s perspective, in an honest and unbiased manner. It also proved that, while there are many key components to running a successful business, there is no component more integral to your success, than your team. Any successful business will agree that good employees are your lifeblood.

But now clients need more solutions. After analyzing the trends, clients insisted that they must find the following solutions:

	How to replace very low performers with better performers?
	How to manage average performers so that they either increase their performance, or possibly find a better jobfit within the organization?
	How to reduce turnover costs and avoid losing your top performers to your competitors?

and finally (this should be obvious, but is often overlooked)

Now that you can identify your top performers……how do you attract more just like them?

HIDDEN CONCEPTS INC. expanded our focus over the past 2 years, to provide clients with solutions to all of the above ... and more! We are now a full service human resource solution consulting firm. We realize that every single one of our clients are unique, and we treat each client in their own unique way. We set out to learn everything we can about your business, help you identify key components to increasing your sales and reducing expenses (regarding your employees), and then work with you to implement the most successful tools and methods to ensure that you meet your goals.